May 3, 2023 – Verona, Italy – LiuGong’s success in Europe continues to build momentum with Italy very much in focus in 2023. The company has seen unprecedented growth in Europe over the last 5 years. Excavator sales alone have increased by 1000%, a sure sign of the popularity of LiuGong’s New F-Series range.
LiuGong is listening.
LiuGong’s success in Europe can be explained by the way in which it interacts with its customers and dealer network. LiuGong have cultivated a “can do” attitude both to its business relationships and product design, a fact underlined by Movinvest, one of LiuGong’s key dealer partners in Italy. According to Managing Director Alessandro Bossi, “LiuGong were very open to listening and to understanding how we see the business opportunity here in Italy. They have been extremely supportive and proactive in getting our LiuGong business up-and-running fast. Machine availability and quality has been good, and we already have orders for over 250 machines. I am really looking forward to showcasing LiuGong’s machines at SAMOTER 2023 and I believe that Italian customers will see LiuGong as a smart and credible alternative to mainstream brands.”
The perfect match
LiuGong’s machine line-up at SAMOTER 2023 represents a perfect match for Italian customers with blend of power, performance and intelligence. LiuGong’s machines are designed in Europe and share the same Red Dot Award* winning design DNA, which puts the operator right at the heart of the machine. “I’m really excited to be supporting our dealer partner Movinvest and showcasing our machines at SAMOTER for the first time.” Explained Yi Wang, Sales Director, LiuGong Europe. “Italy is an important market for LiuGong, and we hope that we can build on the momentum already created here. I am looking forward to meeting, talking and listening to Italian customers and hopefully impressing them with, not only our machines, but our friendly, customer focused approach to business.”
An impressive machine line-up
Machines on display at the LiuGong booth include:
With a narrow carriage for easier loading and transport the 930F NLC perfectly balances power and efficiency. With a 5.8T counterweight, it has amazing traction and stability for a machine under 32.5T
This short tail specification machine has proved popular across Europe in the 13-15T category. With low fuel consumption, comfortable cabin and easy to use controls, the 915FCR excels where space is tight.
LiuGong’s heaviest model in the midi excavator range, the 909ECR delivers a powerful and stable operating experience, with excellent visibility, comfort, and jobsite versatility.
Equipped with a full specification and a short tail design the 9027F perfectly meets the needs of the expanding Italian market which has seen growth in this segment double in the last 5 years.
The 1-2 category represents one-third of the total excavator market in Italy. The 9018F matches the needs of this important segment with a high-specification machine with full auxiliary lines, automatic idle functionality and a long dozer blade for added stability.
Perfect for mining, quarrying and heavy applications the 848H well suited to the Italian market. With the ultimate power shift transmission and smart fuel saving technology the 848H has been designed to deliver the highest load and carry performance matched with the highest economy and efficiency.
An intelligent future
LiuGong will also be previewing some of their latest sustainable technology including BEVs, Telematics and Intelligent, autonomous machines. LiuGong were one of the first Chinese construction equipment manufacturers to identify the potential for battery electric vehicles in the construction industry and have invested over 100 million RMB in the last 8 years alone on R&D, product development and testing. LiuGong’s 856HE MAX electric loader is already the most popular electric wheel loader in China with over 600 units currently in the field. LiuGong’s European product team are currently field testing a range of electric wheel loaders and excavators design for the European market. According to LiuGong Europe Chairman Howard Dale. “Previewing our capability in BEV’s, telematics and intelligent automation is an important part of building trust in the LiuGong brand. As a company, we are committed to creating a cleaner, more sustainable future and our intelligent machines will play a big part in achieving this aim. I look forward to introducing them to the European market.”
*LiuGong’s European design studio has received multiple RedDot Industrial design Awards including recognition for the 4180D Motor grader
For further information on LiuGong, please visit: www.liugong.com
Public Relations Specialist Marketing Manager
LiuGong Global Brand & Communications Dressta Global & LiuGong Europe
Tel: +86 772 3888388 Tel: + 48 (0) 697 661 337
For over 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves.
LiuGong was proud to celebrate its 60th anniversary in 2018. The company started with the arrival of 500 workers in the provincial city of Liuzhou in 1958. Today, LiuGong is a global success story with 19 product lines, 20 manufacturing facilities, over 9,500 employees, and 300+ dealers in more than 100 countries, offering customers the tough equipment they need to get any job done, anywhere. All with local support.