Howard Dale, President of LiuGong Europe, Receives the Guangxi Golden Silkball Friendship Award from the People’s Government of the Guangxi Zhuang Autonomous Region

Howard Dale, President of LiuGong Europe, has been awarded the prestigious Guangxi Golden Silkball Friendship Award by the People’s Government of the Guangxi Zhuang Autonomous Region. The award is one of Guangxi’s highest honours for international experts and leaders who have made exceptional contributions to regional development, industrial cooperation, and cultural exchange.

Since joining LiuGong in 2014, Mr Dale has worked closely with teams in Europe and Guangxi to strengthen the company’s presence across mature European markets. This collaboration has shaped LiuGong Europe into a structured, customer-focused, and market-driven organisation with an increasingly strong dealer network and growing confidence from key customers. Through joint efforts between the European team and headquarters, LiuGong has advanced European product readiness, aligned market needs with global product planning, and enhanced cross-border communication.

A significant milestone in this cooperation has been the successful transition of the Dressta dozer production from Poland to Changzhou, ensuring complete alignment in development, quality, competitiveness, and long-term strategy across LiuGong’s global product lines. Another significant achievement has been the launch and acceleration of LiuGong’s Battery-Electric (BEV) programme in Europe, where coordinated efforts between Liuzhou and the European teams have positioned LiuGong as a pioneer in sustainable construction equipment across key European markets.

The Guangxi Golden Silkball Friendship Award recognises not only Mr. Dale’s contribution but also the shared commitment of LiuGong teams across regions to international partnership, technology advancement, and mutual development between Europe and Guangxi.

“Receiving the Guangxi Golden Silkball Friendship Award 2025 is a true honour,” said Dale. “This recognition reflects not only my personal journey since joining LiuGong, but the collaboration, dedication, and shared purpose that define the LiuGong culture. I am grateful to the entire LiuGong Europe and Liuzhou HQ teams for their support and for the opportunity to contribute to our global success. Together, we will continue strengthening partnerships, driving innovation, and building long-term relationships that support sustainable growth across all the markets we serve.”

LiuGong remains committed to expanding its European capabilities in research, testing, product development, and operational excellence, reinforcing Europe’s role as a central pillar of the company’s global strategy and contributing to Guangxi’s vision of global engagement and industrial cooperation. This direction is fully aligned with LiuGong’s “Three Totals Strategy”—delivering Total Solutions, creating Total Value, and accelerating Total Globalisation across all markets.